Fashion Finder

The rise of influencer culture and marketing has opened up a distinct segment for fast fashion manufacturers, specifically online retailers, to flourish. Thanks to social media‚Äôs continuously changing, visually-driven nature, brands have developed a symbiotic relationship with well-liked celebrities and influencers, like the Kardashians, who have the flexibility to turn whatever they wear into an prompt development. We see brands rethinking store codecs and leveraging information and analytics to predict footfall, manage assortments, and built personalized offerings. Flagship shops shall be branded as discovery zones and tasked with creating emotional connections with clients. We have already seen Burberry and Nike, as well as digitally native ARIAS New York, put cash into hybrid spaces and deploy applied sciences similar to apps and body scans to create extra compelling experiences. At the same time, we’re likely to see more nuanced assessments of store ROI based on a combination of digital and physical …